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eBay Selling
Tips
Here
are some great tips to help you sell more effectively on eBay.
Tip – If your market
is stay at home moms, start your auctions in the morning. eBay is
located in the Pacific Time Zone. If you reside in the Eastern Time
Zone, you will want to start your auction early in the morning. To hit
the Pacific Time Zone at 10 A.M., start your auction at 7 A.M .in the
Eastern Time Zone. This will reach the other time zones at 8 A.M. and 9
AM. Keep in mind, all auctions end at the same time they start.
Tip – Use the evening hours to list items for the working
families and the major ticket items for those folks who need to make a
joint purchase decision of the larger amounts.
(This is all subjective because if you have done your homework, you
should have the times charted in each category for the highest traffic
times the bidders are active. Advantage: seller.)
Tip – You’ll need to research the days that are
best suited for your particular categories and items. For example, if
you find that Tuesday, Wednesday and Thursday evenings generate the
most response, then run a seven day auction. If you want to list on
Sunday evening, then list the item for a 3 day auction to end on
Wednesday evening. Again, chart the categories and you will soon see a
pattern develop that works the best for you.
Use this guide and before you know it, you will be on your way to
becoming a eBay pro.
Tip – On average, the best months are January to the middle
of June, then from the middle of September to the middle of December.
The in-between months are the traditional vacation months when activity
slows down. Additionally, the week after Christmas can be a very good
exposure period with all the new computers being hooked up on Christmas
day. Everyone wants to rush out and see what all the excitement is
about on eBay.
Tip – Use the reserve price to set the minimum amount for
your item if you are starting with a minimum bid far lower than your
acceptable selling price. Set the starting bid at or near the amount
you want. For example, if you want $50 dollars for your item and start
the bid for a penny and it only gets one bid for that penny, you are
committed to sell that item to the bidder. If you start making excuses
and refuse to let the item go at that bid, you could lose your eBay
privileges.
As you research the auction items, you will see where sellers will
start a bid at one penny just to get you to look at the item and then
you will see “reserve not yet met.” That seller may
have set a $1,500.00 reserve. In a case like this, bidders will start
getting impatient when they offer what they feel is a reasonable price
for that item and finally quit and go look for similar item to bid on.
eBay recommends that you keep the starting bid around 25 percent to 70
percent of the reserve price you have set. This is excellent advice.
Tip – If you type NR or N/R after the title of your auction
item, you will get more bids per visitor. The NR and N/R indicates to
the buyer there is no reserve price to be met. This will create bidding
frenzies to get started in some instances.
Tip – The hottest bidding times are when a listing is new and
during the last hour. Don’t get discouraged if there is not
much bidding activity during the days in between. The bidders are not
asleep, they are like you, just monitoring their favorites. Some
sellers have had items jump by $400.00 in the last 10 minutes of the
auction.
The best way to view this activity is to go to the “going,
going, gone” section of the categories you are most
interested in and take note of the price of the last bid. Then visit
that page to see the actual selling prices of those items.
“Going, going, gone” is the area where items have
five or less hours to go before the auction closes.
Tip – Try bidding on an item just to get a feel for it. As
soon as you make a qualified bid, eBay will send you an immediate email
that your bid was accepted and that you are the high bidder. When you
are outbid at a future time, eBay will also send you an email to let
you know that you have been outbid by another.
Tip – At the top left of each page is a link called
“my eBay.” This is a very important link to an eBay
seller because it provides a full accounting and stats of your eBay
account.
Once you have logged in, be sure to bookmark this page for your
records. This page will list all your activity, what you are selling,
buying, feedback from others, your buyer’s email address and
account balances that will include your listing fees and commissions
paid.
Tip – Offer free shipping if the bid reaches a certain
amount.
Tip – For credibility offer a money back guarantee.
Tip – Review your listing before it is submitted. Once a bid
is made you cannot revise it. Also make sure your starting bid is what
you want. If you push the “submit my listing
button“ you can not change the price. One seller placed an
item up for auction for $300.00 instead of the $3,000.00 it was
supposed to be. Fortunately, no one bid on the item and the error could
be corrected. But it was a terrifying week for the seller. So make
absolutely certain to review your listings before pushing that submit
button.
Fortunately, you do have the opportunity to revise your listing as long
as there haven’t been any bids placed except for the price of
the offering.
Tip – Always leave a positive feedback for your buyers and
ask them to leave positive feedback for you when the transaction is
complete. This establishes your credibility as your business grows.
Tip – You can re-list auctions that have sold. Go
to the URL for the ended auction and click on
“re-list.” eBay allows you to re-list the item even
though it sold, saving you time and effort so that you don’t
have to copy and paste the title and item description into the form
again. This is particularly useful for High Volume Sellers.
Tip – Use eBay as a vehicle for advertising your products and
Web sites. You can list your URL on your auction page.
However, do read eBay’s rules regarding this tactic.
Tip – Use eBay’s bulk uploading tool if you run
more than 10 auctions at a time. With “Mister
Lister,” you can upload hundreds of auctions at once, saving
you much time and effort. Click on the eBay Help files to see
how it works and to download the software.
Tip – Dutch Featured Auctions are your key to success. The
way to maximize your profits on eBay is to determine your hottest
selling items through market analysis and then list them as Dutch
Featured auctions. Using this secret technique, you can make
as much as $100,000 per month on eBay, or more.
Note: You cannot set a reserve price on a Dutch Auction. You
also need a 50 feedback rating or an ID verification and at least 60
days as an eBay user.
Tip – Information is your greatest asset. Read up
on online marketing and read every eBay FAQ and Help file.
Know everything about your venue of sale. Your success on eBay, or with
online marketing in general, is directly proportional to your level of
knowledge and experience.
Tip – Don’t be afraid to try new things on
eBay. List new products, try out new categories, and use the
proven methods in the Trial and Error section to find out what works
and what doesn’t. Do not fall into a rut and remain
content with a solid income of $1000–$5000 per
week. The profit potential on eBay is tremendous —
make it work for you.
Tip – Offer quick shipping. Your customers want
their merchandise quickly and efficiently. Charge reasonable shipping
rates and send their items priority mail when possible. Make
each customer feel that his order is important to you —
because it is. This will be your key to positive feedback and
satisfied customers. Happy buyers come back for seconds.
Tip – Set up an e-Commerce
merchant account. You need to be able to take
credit cards and online checks to be a successful eBay
seller. Many customers will only pay by credit card and will
choose another vendor if you don’t offer them that
opportunity.
Tip – Don’t put a ridiculous shipping price on your
merchandise. Many purchasers look to the price of shipping
before bidding. Do put a price in for shipping so your bidder
can have a guideline. Do check with your Post Office for book
rates and other special rates that you can use for packaging.
Tip – Package your merchandise well. Your purchaser will
remember what great care you have taken to get their product safely to
them.
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